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WoW: Strange Coca-Cola commercial steals scenes from BfA cinematic
Hundreds of fans cheer on esportsmen who are currently fighting each other in a kind of MMO mass battle. An Orc charges into the ranks of the humans, but then his alter ego is thrown to the ground by his opponent. Disappointed, the young actor looks at his screen. Now only a well-chilled refreshing drink of the Coca Cola brand will help.
The player's refreshment also transfers to his Orc character, who is ready to fight again. Instead of slaughtering through the masses of enemies, however, with a glance across the battlefield he recognizes all the wounded on both sides and throws his weapon on the ground as a sign of peace. Spectators around the world are shocked and those present in the arena are close to tears "They lay down their weapons!" The parties make peace, a new day begins.
The message: we are only one Coke away from each other (or from peace?).
WoW: Battle for Azeroth: The Cinematic Trailer - Sylvanas vs. Anduin
The stolen scenes from the Coca-Cola commercial.
You can argue that the Orc looks a lot like a certain Mag'har Orc, that they used Horde vs. Alliance from WoW as a model, or that the mage at the end of the commercial reminds you of Medivh. But you could still overlook that if the following scenes weren't recreated 1:1.WoW CinematicFullscreen SliderCoca-Cola Spot WoW CinematicFullscreen SliderCoca-Cola SpotBecause ofthe
closeness to the WoW Cinematic and certainly the portrayal of streaming and Esports in connection with a sugary drink, the beverage company's spot has a like-dislike ratio of 1 to 9.
Coincidence or cipher?
Where did Coca Cola get the idea for the game footage? Why did they take the BfA trailer, of all things, as a template? The only connection we can make is that Blizzard's CEO Bobby Kotick also happens to sit on Coca Cola's board. Perhaps the beverage company approached the game company's CEO for inspiration. Who knows?
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